Proof that the Apple/Google feud is reaching Hatfield & McCoy proportions:
After a blissful six year marriage, Apple has confirmed that they have removed the long-standard YouTube app from the beta version of its highly anticipated iOS6 platform. Mind you, this app was developed by Apple in the first place, but it’s obvious that they want to cleanse the new iOS base of anything linked to their tech nemesis — Google Maps has already been axed.
In a statement given to TheVerge.com, Apple states:
“Our license to include the YouTube app in iOS has ended, customers can use YouTube in the Safari browser and Google is working on a new YouTube app to be on the App Store.”
But we can’t help but assume that this change is somehow a tactical move in this epic tech feud. Considering the volume of use that the YouTube app must be producing, one can only fathom the extent of the licensing fees that Apple is paying Google. Through this move, Apple is not only cutting an income stream to Google, they are also putting a possible dent in YouTube’s mobile use. The Apple-based YouTube app has helped YouTube Mobile usage eclipse that of its web-based offerings. Although it is unlikely, if Google decides to charge for the updated app, some iPhone users may not be willing to pay for what was once free.
One thing is for sure, iPhone users are going to be PISSED (I should know, I’m on of them). Now, this may not be enough for people to jump Apple ship, but it definitely does make an Android look a little more appetizing if instant YouTube is mandatory in your book.
On a positive note, the Apple-based app has been stagnant for so long, it could stand to use some major improvements in design and usability. Now that Google is on the project, iPhone users may ultimately benefit whether it is from the new Google-based app or the slick new YouTube Mobile site (check out a preview below).
What are your thoughts??
[Sources: TheVerve.com, YouTube]